Open Innovation

In the wake of digital transformation, "value co-creation" and "open innovation" is high on the agenda for both academia and business. Innovation is no longer restricted to the boundaries of R&D departments of individual organizations but is generated by a wider range of stakeholders including customers, suppliers, etc. New methods of integrating both external and internal stakeholders are being intensively researched in order to ensure innovative strength and competitiveness.

At the Chair of Technology Management, within this research area, we primarily focus on the integration of user-centric approaches in technology-oriented companies. We aim to answer the following research questions:

Which ways exist to integrate "Crowdsourcing" and "Prediction Markets" in R&D oriented environments?
How to interact with users like customers and suppliers in innovation projects?
How can organizations in times of digitization identify and work with "Lead Users"?
What are the challenges and opportunities experienced in integrating "Lead Users" into the innovation process?
What are the success factors of "crowdfunding" and how can such new types of financing be used efficiently?
How to innovate more responsible ("Responsible Research and Innovation" RRI)?

Publications

Clauß T., Niemand T., Kraus S., Schnetzer P., Brem A.:
Increasing crowdfunding success through social media: The importance of reach and utilization in reward-based crowdfunding
In: International Journal of Innovation Management 24 (2020), p. 2050026
ISSN: 1363-9196
DOI: 10.1142/S1363919620500267
Giones F., Brem A.:
Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies
In: Francois Therin, Francesco Paolo Appio, Hyungseok Yoon (ed.): Handbook of Research on Techno-Entrepreneurship - Ecosystems, Innovation and Development, Edward Elgar, 2019, p. 156-174
ISBN: 978 1 78643 906 2
DOI: 10.4337/9781786439079.00016
Brem A., Bilgram V., Marchuk A.:
How crowdfunding platforms change the nature of user innovation – from problem solving to entrepreneurship
In: Technological Forecasting and Social Change (2019), p. 348-360
ISSN: 0040-1625
DOI: 10.1016/j.techfore.2017.11.020
Nylund P., Arimany N., Ferras X., Viardot E., Boateng H., Brem A.:
Internal and External Financing of Innovation: Sectoral differences in a longitudinal study of European firms
In: European Journal of Innovation Management (2019)
ISSN: 1460-1060
DOI: 10.1108/EJIM-09-2018-0207
Brem A., Tidd J., Daim T.:
Introduction: Crowdsourcing Challenges
In: Brem A, Tidd J, Daim T (ed.): Managing innovation: understanding and motivating crowds, Singapore: World Scientific Publishing, 2019, p. xvii-xxiv (Series on Technology Management, Vol.32)
ISBN: 978-1-78634-648-3
DOI: 10.1142/q0193